Why Thought Leadership is a Key Marketing Tool
When marketers think of thought leadership, there are names rather than ideas, that tend to spring to mind.
Read moreYesterday, Google announced a new algorithm to tackle 'doorway pages'. And at the same time, it updated its definition of what constitutes a doorway page.
For those who haven't heard the news, here's the quick version:
But to really understand what's happening, we have to look at Google's updated definition of doorway pages in Webmaster Tools help.
Comparing the updated document with the latest archived version on Wayback Machine, it seems that Google is significantly 'widening the net' for what constitutes a doorway page. The previously SEO-centric description has been replaced by a shorter, more general description of "sites or pages created to rank highly for specific search queries".
Here's a summary of some of the most notable changes:
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