Tag Archives: facebook

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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Facebook Creative Hub Now Open

The Facebook Creative Hub is now available to the entire marketing community worldwide. The social network announced the launch of the Creative Hub in June 2016 at the Cannes Lions International Festival of Creativity. The social platform recently declared that it had been testing the Creative Hub alongside more than 30 agencies since the announcement…

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Google and Facebook Tackling Fake News in Wake of the US Election

Google and Facebook are taking steps to prevent the monetisation of false news by barring sites that publish manipulated news stories from advertising. In the wake of the US election, many are reflecting on the presence of manipulated news stories and hoaxes throughout the campaign season, including those at Facebook. An unofficial task force has…

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Facebook Safety Centre Is Relaunched

Initially launched in 2010, Facebook Safety Centre has now been re-introduced. Designed to address online bullying and to promote safety online, the feature has incorporated a number of new tools for users to access, available in more than 50 languages. Having partnered with more than 60 non-profit organisations, Facebook aims to help spread the word…

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Social Media News Roundup: Facebook Publisher Pages Down on Organic Reach

James Allen brings you the latest in social media marketing news and advice, including Facebook’s organic reach shortfall, Snapchat’s increase in ad frequency, the release of Twitter Moments, and more. Facebook Publisher Pages Fall Short Of Organic Reach Target Facebook publishers’ organic reach has been decreasing throughout 2016 and is currently failing to show any…

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Social Media News Roundup: Facebook Tests Secret Conversations

James Allen runs through this week’s social media news, including Facebook Secret Conversations, news on Twitter’s Gnip audience API, Facebook’s new ad-free desktop design, and more. Facebook Messenger Tests Secret Conversations Facebook messenger is testing a new feature that allows users to have one-to-one secret conversations. The feature uses additional safeguards to the ones already…

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Facebook Messenger Platform Gets Updated

In April 2016, Facebook released its Messenger Platform. The Messenger Platform is an app that allows advertisers to build bots that can interact with users on Facebook Messenger, and even handle purchases. Since the release of Facebook Messenger Platform, a significant amount of businesses and advertisers have been attracted to it. More than 23,000 developers…

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Social Media News Roundup: Facebook Expands The Reach Of Its Audience Network

James Allen runs through this week’s social media news, including extended reach for Facebook’s audience network, business features for brands on Instagram and an updated image search on Pinterest. Facebook’s Audience Network Extends Reach Facebook launched its Audience Network two years ago in an attempt to expand the reach of Facebook ads. Since then it has…

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Social Media News Roundup: Texas Mum Breaks Facebook Live Record

Lisa Coghlan runs through this week’s latest social media news, including record breaking videos on Facebook Live, Pinterest statistics, and Google’s new content sharing app, Google Spaces. Facebook Live Feed Has New Record Candace Payne, a 37-year-old mother from Texas, has shot to internet stardom, breaking Facebook Live’s record as the most watched Facebook Live…

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Social Media News Roundup: Facebook Reactions Give Marketers More

James Allen takes us through this week’s latest social media news, including the effect of Facebook reactions, Twitter’s new optimised design for Windows 10 and mobile use, as well as Facebook’s plans to make messenger more brand friendly. How New Facebook Reactions Will Affect Your Marketing Strategy Facebook recently added a new feature for users…

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