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The Scottish Advertising Awards is to be relaunched this year as the Scottish Creative Awards.
The new event is designed to reflect the changing face of the industry and will celebrate all facets of the marketing communications mix including advertising, design, digital and strategy.
“This is still very much a creative awards show,” said events managing director Lynn Lester, “Other schemes already do a superb job in terms of recognising the likes of effectiveness. This award is primarily about celebrating great ideas.
“It will also be an opportunity to showcase what the Scottish marketing communications scene as a whole can offer clients.”
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What claims to be the first ever Facebook training suite for businesses online has been launched by a leading online PR firm according to the irishtimes.com.
As more companies more away from more traditional means of advertising and towards social media marketing the firm believe it’s the future on online content.
Co-founder of the company, Niall Harbison, said: “Brands can no longer afford to spend €100,000 on lucrative television campaigns when they can get the same return for €10,000 through social media, which scales across the globe.”
Facebook has been dominating the marketing strategies of many companies according to the media with more than 650 million users globally so companies should be embracing the potential for advertising.
“Facebook is becoming as important as Google and everyone needs to market on it,” added Mr Harbison.
The course aims to give training to professionals in key advertising areas for the site and the company claim to have experts on-hand who can ‘answer every question’ related to Facebook marketing.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
A new report out today has suggested that businesses should include podcasts as part of the their online content marketing strategy as suggested by one expert on iPhone News Online.
Most companies will consider online PR when compiling their online strategy but the use of podcasts is being overlooked according to expert Derek Gordon, saying they were the ‘least embraced’.
He said: “Increasingly, podcasts are a popular way for people to get information, to learn or to be entertained.
“Moreover, it can be a great way for your content to stand out from the crowd, especially if you use meta-tags wisely and properly optimise the recordings for search on the web and in iTunes.”
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
One of the world’s leading banks have undergone a shake up of their comms team with two new appointments who will look after all aspects of communications both with offline and online PR.
The first in the appointments sees a move for Pierre Goad, currently head of corporate comms for Zurich Financial Services and the second appointment being handed to Charles Naylor, who is currently Credit Suisse’s chief communications officer.
The pair will share the new role at HSBC equally and with Goad assuming control over internal affairs and strategic comms and Naylor assuming responsibility for external comms.
It is thought that Goad will join the organisation sometime over the summer with Naylor following closely behind, joining in September.
Leaving the current comms post will be Richard Beck, who is leaving the bank after the company’s AGM on 27 May to pursue other interests according to prweek.com.
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Out of office autoresponders are a great thing. In some ways. If a client is trying to reach you about a particular aspect of a campaign, a notable development, a question about how to promote a new product etc, then it helps if they know that their account manager is out of the office this week, and who to contact instead.
However, if your out of office autoresponder is not ’smart’, then it will reply to every ezine, newsletter, client enquiry, spam email and so on, ad infinitum. The actuality of that is that you will undoubtedly make enemies with the very people you need to foster relationships with. Any by this, we are not talking about spambots or people who have bought your email address from some dodgy listserv seller.
If you want to know how to ensure that your Out of Office auto reply mechanism is keeping people on side rather than alienating them, the blog post linked to in this sentence is a MUST READ.
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And you thought elevator pitches were hard!!
Journalists are increasingly looking to Twitter for stories and pitches, so your latest necessary skill and challenge is to put your press release or pitch into 140 characters.
Sending Word documents to journos is now a big #fail so start sharpening your haiku skills!
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