Tag Archives: PPC

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PPC Offer Extensions: Is Google Throwing the High Street a Lifeline?

New offer extensions in Google AdWords let PPC advertisers give exclusive deals or discounts to searchers – when they print off a voucher and shop in-store. ClickThrough’s head of content, Ali Harris, wonders if Google is throwing an unexpected lifeline to the High Street Double-dip recessions aside, online shopping has squarely taken the blame for…

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Five Great Google AdWords Tools

Setting up Google AdWords campaigns can be a time-consuming process; and once they’re up and running, accounts need regular monitoring to ensure they’re bringing in the best ROI. Our own free Google AdWords tool, BidCops, can make this process much easier by helping identify areas for improvement on an account. Here are a few other…

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ClickThrough Marketing Celebrates Comic Relief SEO and PPC Success

Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary. ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities. The strategies drove…

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ClickThrough’s PPC Management Team Becomes Kenshoo Qualified

Our PPC experts are at it again. They’ve added another feather to our collective cap. They were clearly not satisfied with the qualifications they’d already amassed – because now, every single member of our paid search team has gained industry-recognised Kenshoo qualifications. What does this mean for ClickThrough? Well, thanks to their efforts, we’re now…

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After eBay: Testing PPC Effectiveness

In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…

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ClickThrough Boosts Digital Marketing and PPC Management Skills

Digital marketing agency ClickThrough is celebrating after its PPC management team earned Kenshoo Enterprise Pro Agency status. ClickThrough’s AdWords experts use Kenshoo PPC bid management software on a number of high-profile paid search accounts. The ClickThrough team already features 12 Analytics and nine AdWords qualified individuals – as well as seven staff with Bing Ads…

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Digital Marketing Agency ClickThrough Launches New Website

Digital marketing agency ClickThrough has relaunched its website – after expanding to offer web design services. The new site uses responsive web design (making it suitable for mobile, tablet and desktop users) and contains a wealth of digital marketing information, alongside details of ClickThrough’s services. ClickThrough, which manages digital marketing and search strategies for large…

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