Tag Archives: PPC

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The Hallmarks Of Good Display Advertising

As a form of paid search advertising, display is finding more and more favour amongst marketers. But in order for these campaigns to yield maximum success, they need to be tailored appropriately. Here, we look at what advertisers can do to encourage people to click on their display ads. Display advertising is an increasingly popular…

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Testing in Paid Search Campaigns

In paid search, some campaigns deliver desirable results right off the bat. Others need a little more work. Here, we look at the benefits of testing PPC campaigns, and the variables advertisers commonly choose to focus their tests on. Some paid search campaigns work efficiently from the outset – attracting plenty of clicks and conversions…

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Five Great Google AdWords Tools

Setting up Google AdWords campaigns can be a time-consuming process; and once they’re up and running, accounts need regular monitoring to ensure they’re bringing in the best ROI. Our own free Google AdWords tool, BidCops, can make this process much easier by helping identify areas for improvement on an account. Here are a few other…

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A Quick Guide to Website Content

ClickThrough’s senior online copywriter Oliver Pyper knows a thing or two about website content. It’s his job, after all. On the surface, the benefits of good on-page content are simple. It helps sell your brand, and your products. It paints a picture of your company and your values – setting you up as trustworthy, powerful,…

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ClickThrough Marketing Celebrates Comic Relief SEO and PPC Success

Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary. ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities. The strategies drove…

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ClickThrough’s PPC Management Team Becomes Kenshoo Qualified

Our PPC experts are at it again. They’ve added another feather to our collective cap. They were clearly not satisfied with the qualifications they’d already amassed – because now, every single member of our paid search team has gained industry-recognised Kenshoo qualifications. What does this mean for ClickThrough? Well, thanks to their efforts, we’re now…

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ClickThrough Boosts Digital Marketing and PPC Management Skills

Digital marketing agency ClickThrough is celebrating after its PPC management team earned Kenshoo Enterprise Pro Agency status. ClickThrough’s AdWords experts use Kenshoo PPC bid management software on a number of high-profile paid search accounts. The ClickThrough team already features 12 Analytics and nine AdWords qualified individuals – as well as seven staff with Bing Ads…

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Digital Marketing Agency ClickThrough Launches New Website

Digital marketing agency ClickThrough has relaunched its website – after expanding to offer web design services. The new site uses responsive web design (making it suitable for mobile, tablet and desktop users) and contains a wealth of digital marketing information, alongside details of ClickThrough’s services. ClickThrough, which manages digital marketing and search strategies for large…

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