ClickThrough’s senior online copywriter Oliver Pyper knows a thing or two about website content. It’s his job, after all. On the surface, the benefits of good on-page content are simple. It helps sell your brand, and your products. It paints a picture of your company and your values – setting you up as trustworthy, powerful,…
Digital marketing agency ClickThrough Marketing has raised money and search engine rankings for Comic Relief’s Red Nose Day campaign on its 25th anniversary. ClickThrough provided SEO and PPC management services for the UK charity, with paid search funds provided by Google Grants, a version of Google’s AdWords advertising platform designed for charities. The strategies drove…
Our PPC experts are at it again. They’ve added another feather to our collective cap. They were clearly not satisfied with the qualifications they’d already amassed – because now, every single member of our paid search team has gained industry-recognised Kenshoo qualifications. What does this mean for ClickThrough? Well, thanks to their efforts, we’re now…
In his featured post this month, Dr Dave Chaffey looks at the fallout from eBay’s recently-released PPC report, and gives his thoughts on the importance of adequately testing PPC effectiveness. A recent piece of research published by members of the eBay Research Labs received a fair amount of coverage since it suggests eBay may have…
Digital marketing agency ClickThrough is celebrating after its PPC management team earned Kenshoo Enterprise Pro Agency status. ClickThrough’s AdWords experts use Kenshoo PPC bid management software on a number of high-profile paid search accounts. The ClickThrough team already features 12 Analytics and nine AdWords qualified individuals – as well as seven staff with Bing Ads…
Digital marketing agency ClickThrough has relaunched its website – after expanding to offer web design services. The new site uses responsive web design (making it suitable for mobile, tablet and desktop users) and contains a wealth of digital marketing information, alongside details of ClickThrough’s services. ClickThrough, which manages digital marketing and search strategies for large…
When done right, pay per click (PPC) marketing can be incredibly beneficial for your business. A poorly run campaign, however, can consume your marketing budget and offer next to nothing in return. Here we look at a few common PPC mistakes and give some advice on how to avoid them. 1. Not doing your homework…
Join us as we take a trip back in time, to an era before PPC. When the World Wide Web was without form, and advertisers roamed the SERPs aimlessly… It may be hard to imagine today, but there was a time before the Internet and before digital marketing. In fact, the practice of online marketing…
On paper, social media marketing and other online marketing campaigns seem like a cost-effective way to reach a huge audience. If your campaign goes well, then it’s a great investment. However, a poorly thought-out campaign can quickly turn into a PR disaster. In this post, we look at some recent digital marketing campaigns that went…
Having previously given readers a basic grounding into the complex world of PPC acronyms and strange paid search expressions, ClickThrough copywriter Martin Boonham now imparts a run-down on PPC terms to take things to… [cue foreboding synth stabs] The Next Step. PPC jargon and terminology can be ridiculously complex to newcomers. So if you’re still…