Tag Archives: Search Engine Marketing

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Study Shows Search Engine Marketing Most Effective For Customer Acquisition

The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the “top three most effective sources used to acquire customers in the last year,” 85 per […]

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European Commission Likely To Demand More Concessions From Google

The European Commission has revealed that it’s extremely likely to demand more concessions from Google, as part of its investigation into allegations that the search engine giant unfairly promotes its products and services in its search results. Last month (April) Google put forward a series of proposals to the European Commission – which could potentially, […]

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Google Proposes Search Result Labelling After EU Investigation

After a European anti-trust investigation, Google has put forward a number of potentially game-changing proposals regarding the way it displays search results for its own products and services in Europe. The investigation was sparked by a number of complaints from Google’s rivals that it was unfairly promoting its own services. A separate investigation was also […]

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Search engine marketing industry expands in US and Canada

Search Engine Marketing (SEM) has grown significantly over the last decade, with the industry predicted to be worth around $23 billion (£14.3 billion) in North America alone by the end of 2012. This is according to a new report published by Econsultancy, which further estimates that the SEM market will grow by an additional $4…

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Rankings of sites featuring pirated films to be punished by Google

Search engine Google is set to make a number of alterations to its search results, which will in-effect punish the rankings of websites that provide pirated films and music. Websites that illegally featured copyrighted material are typically issued with a copyright removal notice. With the alterations, Google will, from next week, begin taking “valid copyright […]

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