Thanks to tools such as Blogger and WordPress it has become very easy for SMBs (small and medium-sized businesses) to set-up and create a blog to increase their exposure.
However, it is much more difficult to make that blog successful and draw in an audience.
Writing on the SEOmoz blog, Rand Fishkin, has produced a list of 21 tactics that can be used to increase the amount of traffic a blog receives.
Here are just two of those tactics in a summarised form:
Get involved in the communities where you audience is - Forums, social media pages and other blogs that are focused on a similar topic to those featured on your own blog should be targeted.
Fishkin states that when you've determined where your audience is, start getting involved.
Set up an account on a forum or social media site and use it to get involved in the conversation; however, only involve yourself when you feel you have something useful to say, otherwise your comments could come across as being spam-my - which isn't something you want to be associated with.
SEO-friendly content - SEO is fantastic for getting your blog more views if done correctly. Make sure your content is rich in keywords as this will increase its visibility to search engines.
Fishkin also adds that: "SEO, when done right, should never interfere with great writing," and that spammers and bad press should not deter you from putting an SEO strategy in place.
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