Thanks to tools such as Blogger and WordPress it has become very easy for SMBs (small and medium-sized businesses) to set-up and create a blog to increase their exposure.
However, it is much more difficult to make that blog successful and draw in an audience.
Writing on the SEOmoz blog, Rand Fishkin, has produced a list of 21 tactics that can be used to increase the amount of traffic a blog receives.
Here are just two of those tactics in a summarised form:
Get involved in the communities where you audience is - Forums, social media pages and other blogs that are focused on a similar topic to those featured on your own blog should be targeted.
Fishkin states that when you've determined where your audience is, start getting involved.
Set up an account on a forum or social media site and use it to get involved in the conversation; however, only involve yourself when you feel you have something useful to say, otherwise your comments could come across as being spam-my - which isn't something you want to be associated with.
SEO-friendly content - SEO is fantastic for getting your blog more views if done correctly. Make sure your content is rich in keywords as this will increase its visibility to search engines.
Fishkin also adds that: "SEO, when done right, should never interfere with great writing," and that spammers and bad press should not deter you from putting an SEO strategy in place.
News brought to you by ClickThrough – a provider of SEO Services & Pay Per Click strategies.
Talk To Us About Accelerating your Digital Performance
Related Articles
More articles you might be interested in:


Instagram in Google Search: What Brands Need to Know
Read more
How to Protect SEO Performance During a Site Migration
Arming yourself with the right tools to ensure a smooth site migration is important - find out how to protect your SEO during a migration today.
Read more
How to Understand and Address Google Algorithm Updates
Google employees have recently announced that the upcoming Google Core Update is set to be released in the coming weeks. Understanding and addressing...
Read more
Why LGBTQ+ Terminology Matters in Marketing
Language matters. Any marketer worth their salt knows this. But when discussing gender and sexual orientation, that importance is amplified tenfold.
Read more
Why Thought Leadership is a Key Marketing Tool
When marketers think of thought leadership, there are names rather than ideas, that tend to spring to mind.
Read more
How to write the perfect meta description using ChatGPT
With the release of GPT-4, how revolutionary will this tool be? Alan Rowe takes us through it...
Read more
How well integrated is your organic search?
To help prompt you to consider your approach to organic search integration, Dr. Dave Chaffey gives some practical tests you can apply to review your...
Read more