Pedal Power! ClickThrough clocks up the cash for Sport Relief

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Internet marketing experts ClickThrough Marketing have raised more than £600 for Sport Relief this year – after cycling the distance to London and back.

Staff at ClickThrough HQ in Lichfield, Staffs, took to the saddle of two exercise bikes, equipped with hi-tech displays showing how fast they were pedalling, and how far they’d travelled.

The team decided to try to cycle the distance from HQ to Trafalgar Square, London, a total of 118 miles, over two days.

At the end of the first day, on March 19, the team had already reached their target: so they decided to double-up on the challenge, and cycle 118 miles back on March 20.

ClickThrough senior account director Adam Symes, who organised the fundraiser, said: “We’ve worked with Comic Relief for the past two years, helping to improve their Internet marketing, online visibility, and donations.

“We really believe in Comic Relief as a good cause, and for the last two years, we’ve organised fundraisers here at ClickThrough HQ to help out.

“This year’s cycling challenge was a tough one: but everyone pitched in and we were delighted to complete it in such good time.

“We’ve raised more than £680 for Sport Relief to boot: so we’re really delighted.”

Sport Relief is part of the Comic Relief charity, which organises annual fundraisers in conjunction with the BBC. This year’s Sport Relief takes place from March 23 to 25, with celebrities such as John Bishop and Freddie Flintoff attempting physical feats of endurance to raise cash for charity.

Ashleigh Lytton, from Sport Relief, said: “We’ve been working with ClickThrough to improve the amount of donations we get online. We were really pleased when they said they’d be doing their own fundraiser too: it shows how much they care about their clients.”

Members of ClickThrough’s search engine optimisation, content development and pay per click teams took turns in the saddle – clocking up 15 minutes of cycling at a time, with an average distance of around six kilometres per person per session. ClickThrough raised a total of £680 on the day.


Notes to editors:

For more information, please contact: Alistair Harris, Content Manager, ClickThrough Marketing.
Telephone: 01543 410 014


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