UK e-Commerce Slips to Single-Digit YoY Growth in Q1 2015

Facebook Twitter LinkedIn
Back to blog

UK online sales grew by just seven per cent in Q1 2015, compared to 17% in the same quarter last year, reports NetImperative.

The figures, sourced from the IMRG Capgemini e-Retail Sales Index, will be seen as disappointing for many retailers - especially since 2014 saw customers break online spending records with a total spend of £104 billion.

However, some sectors bucked the trend, reporting impressive gains on 2014.

Buoyed by Mother's Day, items in the gift sector saw year-on-year growth of 20%, reaching a peak of 48% the week before the big day.

The travel sector enjoyed similar levels of prosperity, reporting year-on-year growth of 18% - in 2014, it was just six per cent.

Overall growth was driven by the continuing performance of the smartphone and tablet market, with mobile sales up 38% year-on-year.

Tina Spooner, IMRG's CIO said: "There are a number of factors that may be influencing this apparent slowdown in online retail growth - such as a maturing market or uncertainty around the upcoming election."

However, Spooner believes growth in the travel market may be driven by positive economic conditions. She noted: "Travel growth [...] was the strongest we've seen for that quarter since we started tracking this sector in 2009 - this suggests that consumers may be feeling more confident in how the economic recovery is progressing and spending out on holidays again."

Internet Marketing News is brought to you by ClickThrough – experts in online PR and content marketing. 

Talk To Us About Accelerating your Digital Performance