Recent survey statistics released have shown that 82 per cent of smartphone users notice online advertising campaigns via their handsets, showing the effectiveness of the relationship between internet marketing campaigns and mobile phones.
The survey entitled The Mobile Movement: Understanding Smartphone Users, was conducted by Google and Ipsos OTX, an independent market research firm which spoke to 5,013 US adults who used a smartphone according to adwords.blogspot.com.
Respondents stated that they used their smartphones as an extension of their desktops and use other media at the same time.
Other statistics showed that 93 per cent of smartphone owners used their handsets at home while 72 per cent used their smartphones while consuming other media, such as the TV.
Search engine websites were the most visited with 77 per cent of users turning to search engines first; which could indicate the importance of search engine optimisation for businesses.
24 per cent of users also recommended a business or product to others after conducted a search on their handsets, with nine out of ten smartphone searches resulting in action, which would also suggest the importance of PPC marketing campaigns and correctly assigning landing pages to collaborate with the search engine ads.
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