Have you ever wondered why it is important to keep your website up to date?

Wonder no more!

Google has just added a new feature to search engine listings – event dates.

Hosting a gig? Running a series of seminars? Then, make sure the event dates are listed on your site.

Not sure how to do it? Then check out the documentation on event listings in rich snippets.

These events will list below your organic search results in hCalendar micro-format standard, just as currently links to specific key pages of your site do.

If you run events, this is a key SEO optimisation tip for you.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.