Recent figures released by Experian Hitwise have shown that social media site Pinterest has seen a huge surge in visitors to the site during the past six months, according to an article published by Search Engine Watch.

Originally launched in March 2010, the invite-only social media site received almost 11 million visits in the week ending December 17, 2011 – around 40 times the number of visits registered on the site during the week ending June 18, 2011.

Pinterest allows its users to share their interests in images via a virtual pin board and is set to display a further growth in popularity during 2012.

Writing for Search Engine Watch, Greg Jarboe has suggested that, while Facebook, YouTube and Twitter remain as leaders in social media marketing, marketers should keep their eyes firmly placed on Pinterest during 2012 – as it ranked higher than Google+ on Experian Hitwise’s Top 10 Social Networking Sites in the United Kingdom, United States and Canada.

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