Social network Twitter is planning to launch its own search ad platform and could have a system ready to go live by the summer, an expert has claims.

Writing on the Wall Street Journal’s AllThingsD blog, Peter Kafka said like Google’s original approach, ads on Twitter will only be linked to searches.

"So a search for, say, laptop may generate an ad for Dell," he added.

Ads will stick to the site’s 140-character limit for messages, although they will not appear in regular Twitterstreams.

Although the plans for the platform are "still evolving" and no launch date has been pencilled in, Mr Kafka said it looks a "very safe bet" that the system will be up and running in the first half of 2010.

He added that the main hurdles Twitter needs to clear before launching its online marketing services include developing a pricing model for ads, refining its searches and gathering enough user data to enable effective targeting.

Figures from comScore show Twitter’s unique visitor numbers rose by nine per cent between December and January to 21.79 million.

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