The latest report from the University of Masschusetts Dartmouth Center for Marketing research may initially seem to imply that the largest Fortune 500 companies are adopting social media (e.g. Twitter and Facebook) more quickly than their smaller counterparts in the Fortune 500.

However, the reality is that whilst 35% of the Fortune 500 companies tweet and use Facebook, much smaller (and hence more agile) fastest-growing companies in the US already showed a 91% usage of at least one social media tool in 2009.

It would seem that the larger companies have some catching up to do, and that smaller companies have an advantage at present when it comes to adopting the use of social media for many purposes. Marketing, CRM, collecting consumer feedback, reviews, and raising brand awareness are all reasons you should be adopting a social media strategy today.

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