Companies looking for the best places to publish their internet marketing campaigns may be interested to know that consumers are most engaged by online ads when they are shopping for goods and services.

According to a survey carried out by eBay Advertising, some 61 per cent of internet users claim to pay most attention to web advertising when they are visiting e-commerce sites, New Media Age reports.

By contrast, around 13 per cent said they are most receptive to internet marketing material when they are using social networks such as Facebook and MySpace.

Phillip Rinn, a spokesperson for eBay, said it "makes sense" for web advertising to match what the user is doing online at the time.

Of those questioned, some 32 per cent said they spend more time shopping online now than they did six months ago because they carry out more research into the products they want to buy beforehand.

According to the latest figures from the IMRG Capgemini e-Retail Sales Index, online sales in the UK were up 13 per cent in February compared to the same month last year.

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