Companies looking to reach large US audiences with their internet marketing campaigns may wish to focus on Google.

According to the latest search engine rankings from comScore, Google still dominates the US search market with a 64.2 per cent share.

This is up 0.5 percentage points compared to April, when Google’s share was 63.7, the data reveals.

Yahoo!, Microsoft and AOL all lost market share during the month, while the Ask Network maintained its 3.8 per cent share of searches.

Overall, US web users conducted 14.8 billion searches on core search engines in April – 9.5 billion of which were run on Google.

Meanwhile, a new search engine went live this week, offering internet users a different kind of search experience.

Wolfram Alpha dubs itself as a computational knowledge engine which delivers specific answers to factual queries as opposed to generating pages of links to other websites in the same way as Google and other search engines.

News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.

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