The BBC has provided those using its mobile internet option with the opportunity to conduct searches via their phones while on the site, through the implementation of a new search beta on its homepage.

Writing on the BBC blog, Ulyssa MacMillan commented that those developing the new service found it both complex and challenging as the aim was to get it right first time.

"We spent weeks fine tuning the search logic, weighting our search terms and we now know more about the idiosyncrasies of search logic that we ever thought we would need to," she said.

Searches can now be run for iPlayer programmes, news, sport and radio and TV pages, which can also be filtered by date and relevance.

In other news, Google recently offered those involved in internet marketing services a list of tips – including ensuring a good landing page experience and simple site navigation – in order to maximise conversion rates on mobile sites.

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