Online PR appears to have "weathered the recession" in the first half of 2009, growing by 4.6 per cent despite the rest of the advertising sector contracting, new figures from the Internet Advertising Bureau (IAB) have revealed.
Chief executive of the IAB Guy Phillipson noted that this expansion has "beaten all expectations", particularly given the difficult market conditions.
"Online display has performed notably well against its peers in TV, print and radio despite more than £1.5 billion being wiped off the advertising industry," he said, adding that the year ahead will be challenging but those involved in online marketing services are still aware of the inherent value of internet advertising.
The report further highlighted that the web has surpassed television promotions to become the biggest medium in the UK for advertising.
Earlier this month, a report from Econsultancy revealed that the email marketing industry in Britain is expected to grow by around 15 per cent by the end of the year.
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