Twitter has been highlighted as being useful for companies as surfers are receptive to promotions that appear on its pages.

This is according to the results of a new study, announced at Ad:Tech New York, which found that 48 per cent of those introduced to a product on Twitter went on to investigate the brand further, Econsultancy reports.

As the firm says: "If true, that’s a big deal".

This statistic compares to 34 per cent of people who seek out more information on a brand if introduced to it on a social networking site.

However, the news source went on to warn those in the online PR industry to be cautious in their use of Twitter as "increasing brand presence will not necessarily increase these numbers".

It went on to note that as the microblogging service is flooded by sponsored messages, "the response rate will reflexively go down".

In related news, Econsultancy’s Patricio Robles recently remarked that Twitter is being used more by advertisers as many are seeing that 140 characters is all that is necessary for turning a profit.

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