Retailers are fast catching on to the benefits of Twitter by advertising sales and discounts to their followers, and hence through their followers to many more than a normal advert could reach for even a fraction of the spend.

Using tools such as cheaptweet, retailers can clear end of line stock, raise brand awareness, and pull people onto their website with only 140 characters.

Whilst there are likely to be many more applications in the near future that supercede Twitter, right now it is one hectic space where you can make sales, and hence make money.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.