Google’s new version of the search engine, Caffeine, has been launched and is currently in beta (Isn’t everything from Google?!) and users and SEOs are being invited to give it a whirl.

This has obviously be in development for some time and is not therefore a new thing. However, the timing may well be a knee jerk reaction to yesterday’s announcement re Facebook and Friendfeed.

We may see more real-time results coming through with Caffeine, which is of course one of the main issues that Google needs to address. Much of the development is behind the scenes and many users may not notice much difference, but Google has said that SEOs etc will find there are more algorithms to play with.

So, roll your sleeves up. This looks like an exciting time!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.