Now you can make the most of teamwork by allowing every member of your company who has access to Google Analytics to annotate the graphs about your traffic and highlight, for instance, why specific peaks and troughs have occurred in your website traffic.

Whilst it is possible to do this with static graphs taken from analytics already, eg in a Powerpoint presentation to a client or management, now Google have added the chance to annotate graphs to show why certain highs and lows occurred in your traffic.

Having this information available, rather than lost on a team member’s hard drive from research they were conducting, can only be ‘a good thing’.

Check out Google analytics annotations now and have a play!

We predict: 2010 will be the year of analytics analysis. It will be the year when people finally begin to nail down what works for their company and website, and what doesn’t, through hard-nosed maths, facts and evidence instead of guesswork or following the sheep.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.