VizCom Designs Daniel Robinson advises companies to spend more not less on SEO and internet marketing during these times of economic difficulty in this article. As less business becomes available, it is necessary to fight harder to win a slice of the pie and stay afloat, Mr Robinson suggests.
Many companies appear to be scaling down ad budgets etc and the Financial Times has reported this week that this is beginning to affect the online advertising industry.
For those with a little bravura, there are untold opportunities during a credit crunch to access the market as the playing field levels.
For instance, there is likely to be a downward movement of pay per click keyword prices, offering smaller companies a chance to leap into the void left by those who find themselves cash strapped.