Is your site mobile friendly? It is going to need to be now! Google have added voice search to their app for the iPhone, and let’s face it, this is one app that is likely to be heavily used by consumers. Particularly as it uses the iPhone GPS to track down local restaurants, bars, garages, businesses etc etc etc using MyLocation.

You can download it from iTunes and judging by the comments today from those trying it out, it seems to be pretty efficient at recognising even complex questions or search terms. We’ve said it before but if your website isn’t mobile search friendly, you are really going to start missing out on custom now this has been launched.  Others will no doubt follow suit, and if it really is faster than the keyboard for conducting searches, as intimated, this could well become the mobile search tool of choice for iphone users.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.