The ice-cream giant, Ben & Jerry’s has launched a Facebook app for customers as part of their online Internet marketing strategy according to brandrepublic.com.
The Facebook app will allow customers in Europe to choose between eight flavours of their popular ice-creams currently available in the US that they would like to see go on sale globally.
This visually appealing app sees all eight flavours of the ice-cream stranded on a desert island where only one will make it home thanks to the creation by Maynard Malone.
The company is famous for their Fairtrade ingredients and those who are friends of the company on Facebook will be allowed to cast their votes between all eight which include Oatmeal Cookie Chunk, Vermonster and Minter Wonderland.
The winning flavour will go on sale in 13 European countries including the UK.
As well as voting for their favourite flavour customers can also take part in a personality test based on their prefered flavours of ice-cream!
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