Businesses appear to be increasingly open to the idea of advertising on the social networking site Twitter, according to a new poll.

A survey of 850 companies that use Twitter by website design specialist found that 26 per cent would consider paying for additional "business functionality" on the site, such as expanded internet marketing services.

Some 68 per cent said that some form of pay per click marketing for the site would offer the most value, while 21 per cent would want advertising services to increase their number of followers.

Another 24 per cent of the firms questioned estimated that between 80 and 100 per cent of the people subscribing to their Twitter feed are potential customers.

Earlier this week, Twitter co-founder Biz Stone announced that the social network is introducing Promoted Tweets to allow a select group of advertisers to display messages at the top of its search results for US users.

Companies taking part in phase one of the initiative include Sony Pictures, Virgin America and Starbucks.

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