It is surprising how many people struggle to think of the keywords that potential customers are likely to use to find your website, products, services and so on.

Use a keyword tool such as Google’s new Keyword Search tool to brainstorm keywords today.

By including these keyword variations in your content, code, alt tags, and so on, you will increase your long tail visibility, as well as bring in targeted customers who are seeking on 3+ word search terms. On-page optimization is essential if you want to be found!

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.