Combining offline and online marketing

No great surprise that one company, @Naked Pizza, has decided to use offline marketing strategies – in this case, a billboard – to promote their online presence. The surprise is actually how few people are promoting their Twitter profile in the offline world.

As with your website address, add it to your stationery, your works vehicles, uniforms, above your shop door, use a laser to light it on to a prominent building at night, or paint it across your forehead!

All of these should bring you more followers…