With the introduction of Instant Preview into Google's results, search engine optimisation companies may need to consider how a website will appear to users of the feature.

This is according to Econsultancy's Graham Charlton, who has some tips for how to best take advantage of the service.

He notes shorter pages look better in the preview panel than longer ones as this makes elements "easier to digest", as well as cutting down on blank space.

Web designers may also want to consider how much they use Flash, as this will not function on Google's pages, which the expert noted can end up failing to show key promotions and looking "a complete mess".

Mr Charlton also suggested the tool could be invaluable to retailers trying to attract consumers performing product searches, as many customers who do not have a specific seller in mind may choose the site that looks best on preview.

Therefore, he recommended ensuring product images and other key information are clearly visible.

Google announced the introduction of Instant Previews earlier this month, stating it would make "finding the right page as quick and easy as flipping through a magazine".

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