New enterprising features including an updated interference, motion charts and richer data visualisations are to feature as part of Google Analytics web service.

Announced at the eMetrics summit in Washington DC, other features of the software will include custom reports, advanced segmentation, a data export application programming interface and integrated reporting for AdSense publishers.

Google says that the integration with AdSense will give new and existing publishers access to granular reports that break down their online marketing performance, allowing them to improve their sites for users and increase revenue.

Jeff Gillis, from Google Analytics, said on the company’s official blog: "We also asked experts in the web analytics industry and listened to customers … These are features that experts and enterprise-level customers demand and they will be available and easy to use."

Meanwhile, Indian company Communicate 2 has become the country’s first Google Analytics Authorised Consultant, according to TMCNet.

The website adds that the business is training its team of over 160 on Google Analytics, to improve their internet marketing campaigns.

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