Search engine marketing practices could be affected by the redesign of Google's Search app for iOS devices, which now allows for greater interactivity and comes with a toolbar to improve the filtering of results.

Formerly known as the Google Mobile App, the software now permits users to resume searching after leaving the program – people can now either utilise the microphone button to conduct enquiries by voice, type in the search box or use the camera icon for Google Goggles.

"There's a lot in the app, so we've added a simple help feature to let you explore it. Access this by tapping the question mark above the Google logo," software engineer Alastair Tse and Robert Hamilton, product manager, observed in an official blog post.

Earlier this month, the company also improved its mobile online marketing services by enabling Instant Previews for various smartphones, now available on Android devices running version 2.2 of the operating system or higher, as well as the iPad, iPhone and the iPod Touch with iOS 4.0.

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