Google has been banging the PR drum for a new deal that will see the search engine buy clean energy for its data centres from an Iowa wind farm.
The search engine’s senior vice-president of operations Urs Hoelzle said the 20-year deal with NextEra Energy Resources, which starts from July 30th, will allow it to "take responsibility" for its carbon footprint, while also giving its partner the financial certainty to allow it to invest in more green projects.
He added that running Google’s operations, which include pay per click marketing services like AdWords as well as natural search, requires a substantial amount of electricity and therefore the company wants to "make large actions to support renewable energy".
According to the company, its data centres currently use around half the power of comparative buildings.
Google voluntarily announced that it aimed to go carbon neutral in 2007.
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