Google has introduced a new feature designed to help marketers track the performance of ad extensions in AdWords.
Writing on the official blog of the pay per click marketing service, Dan Friedman said that the Ad Extensions tab will automatically appear in accounts that have extensions enabled for at least one campaign.
Extensions are designed to make search engine marketing more relevant to Google users by allowing brands to expand their ads with additional information like location and phone extensions, site links and product images.
With the new Ad Extensions tab, marketers will be able to see statistics for these ads from any campaign.
They will have the option of choosing to see all extensions or excluding the ones they have already deleted.
Furthermore, they will be able to filter results by extension type, allowing them to see the statistics for ads with location information, links or product images.
In related news, Google announced last week that it is rolling out its click-to-call feature, which allows direct phone numbers to be included in messages displayed on smartphones, to mobile ads and apps appearing on its Content Network.
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