The influence of the new verb in the English language – “to google” – is clearly showing in the latest statistics from hitwise about Google’s popularity.

Other major search engines (Yahoo!, MSN, Ask) are failing to gain ground, with 87% of UK searches being conducted through Google in May ’08.

Additionally, major industries are now seeing Google as an important source of traffic. For instance: travel, entertainment, social networking, business, online video and sports.

Understanding Google’s algorithms, and optimising your website for that particular engine, seems to be ever more important. Whether this ‘monopoly’ is a good thing is a matter of heated discussion in both the business and internet marketing worlds, but however the argument turns out, SEO for Google is a must do.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.