Search engine Google has launched a new free offline browser tool, which could potentially provide opportunities for online marketers.

The open-source technology dubbed Google Gears allows users to access certain web applications even when there is not an internet connection in the vicinity.

Google hopes that the facility will lead to the creation of new web standards in the future.

Commenting on the purpose of the new technology, Google chairman Eric Schmidt said: "With Google Gears, we’re tackling a key limitation of the browser in order to make it a stronger platform for deploying all types of applications and enabling a better user experience in the cloud.

"We believe strongly in the power of the community to stretch this new technology to the limits of what’s possible and ultimately emerge with an open standard that benefits everyone."

Earlier this week, Google announced that it hopes it can close a deal to buy online marketing company DoubleClick by end of the year.

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