Got a few minutes spare? You should make time for this tip…. it will really make a difference to your search engine exposure on Google and how visitors view you with regard to the competition.

Firstly, log in to the Google Local Business Centre and watch the short video (1min 38s) explaining the benefits of adding your business. Then, add your business. Have to hand a photo or three, as well as a video if you can.

For any business with a lack of time and budget to get right behind internet marketing, the LBC offers a chance to get information about where your customers are coming from, your site stats, and enhance your web presence through your SERP listing.

The other great thing you can now do is to add coupons to your site that your potential customers can print out and bring along to your bricks and mortar store. If you are going to do this (it may not suit your business model), then don’t forget to promote the coupons in plenty of other places too.

Integrate on and offline marketing for maximum effect.

  • Tell people who come into your shop that they can get discount coupons online
  • Put an article in the local press about your coupons
  • Write a blog post about your coupons
  • Put a sign on your shop window for when you are closed so that people can get the coupons online and bring them in next time you are open
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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.