Google has launched a new “central hub” to bring together advice on using internet tools to support the growth of small and medium-sized enterprises.
Deanna Yick of the Small Business Blog said the search engine had decided to launch the new page after a series of articles by entrepreneurs who have embraced the web to take their companies to the next level received positive feedback from readers.
She added the hub “brings together all the information about our products, features and projects of specific interest to the small business community”.
The new blog will offer small firms advice on a range of topics, such as making the most of online marketing services by creating video ads to YouTube, getting the most out of Gmail and responding to company reviews on Place Pages.
She added that updates on issues like pay per click marketing, apps and Google Places would continue to be posted on the relevant “home” blog.
In related news, Nicola Clark of Marketing magazine said that small firms have a “massive” advantage over multinational companies when it comes to marketing via social media as their Twitter and Facebook pages have a sense of “genuine community” that larger corporations cannot replicate.
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