Google is looking to expand its efforts to promote the range of mobile-based internet marketing services it provides, it has been reported.

According to New Media Age, the company is looking to add to its mobile sales team in the UK to help promote its products to brands and agencies in Europe.

Mobile ad sales director Ian Carrington told the publication they are aiming to increase interest among advertisers in geo-targeted display ads and apps.

"We'll continue to grow the teams in line with the demands of the market and the growth in mobile searches and display impressions throughout 2011," he said.

A "disproportionate amount of effort" would be expended on raising awareness of the opportunities afforded by location-based services, Mr Carrington continued.

Meanwhile, it has been claimed by Tony Neate, managing director of Get Safe Online, that people need to take care to protect their privacy when engaging with geo-location services through social networking media.

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