Google is to launch a new online course covering remarketing.

Posting on the blog for its pay per click marketing service AdWords, Gordon Zhu said the one-hour, interactive session will take place on October 20th.

"Remarketing is a simple way to connect with your website visitors," he added.

It works by allowing advertisers to show tailored offers, such as last minute discounts, to people who have already visited their website via the Google Display Network.

The online course, which will include a question and answer session, will cover the benefits of the practice, as well as a guide to setting up remarketing in an AdWords account.

In a recent article for Search Engine Land, John Perich said remarketing could help firms to boost their acquisition rates by offering them a second opportunity to attract potential customers who did not convert the first time around.

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