Google has revealed upgrades to its search offering that will provide users with a more personalised approach to search.

The Google homepage has been rechristened iGoogle and will come complete with a ‘Gadget Maker’ that will allow users to add personalised content and share it with other users.

In terms of search engine marketing, executives at Google told reporters that personalised results could extend to sponsored links and that user-created gadgets could be used as a form of ad syndication.

"We want search and ads to mirror one another," Marissa Mayer, vice president of search products and user experience, was quoted as saying by Search Engine Land.

The announcement comes after Matt Cutts, head of the Google’s webspam team, told SiteProNews that Google is always looking to build on its personalised search.

"We can learn more by ramping up document understanding, query understanding and even understanding concepts written in different languages," he said.

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