Google has added a new feature to its AdWords service that will allow online advertisers the opportunity to create and share their work more quickly, it has emerged.

According to the search engine’s blog, Inside AdWords, the service now comes equipped with Template Center, a free tool which allows marketers to link accounts and exchange templates.

The blog states that the new system is available via My Client Center and allows the creation of templates for AdWords campaigns that are pre-defined.

These campaigns can then be shared directly with others who can then view and use them having customised them to their own needs.

According to the blog the service will be useful for organisations such as franchises who would otherwise be unable to build AdWords campaigns quickly and efficiently.

"The Template Center can also benefit agencies and [search engine marketers] that want to share campaign best practices with their clients," the site adds.

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