Google has made improvements to its online marketing tool AdWords, according to an article for Search Engine Roundtable (SER).

The site states that WebmasterWorld has listed a thread which has highlighted the changes, which include a brand new quality score metric which aims to improve page load times.

It adds that AdWords users, who will be able to find out all about the new factors on the "How does website load time affect my landing page quality?" sections of the service’s help page, will now see page load times reduced and quality scores increased.

SER states that "slow loading landing pages are bad for your user" and that internet marketers can now see the results "several weeks after your load time grade becomes visible".

WebProNews reports this week that Google has also updated AdWords with a new Site Exclusion tool.

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