Internet marketing services providers may wish to look at ways of how they can take advantage of a new update to Google's Latitude app for iPhone.

The search engine giant has added the ability for users to check in at locations through the app, which could open up a new avenue for location-based marketing.

Check-ins through Google Latitude – which is already available on Android-powered devices – enable users to show other Latitude users where they are and also offers them the option of constantly sharing their location with others.

"If Latitude is set to continuously update your location, you'll also be automatically checked out when you leave," software engineer at Google Maps Greg Blevins explained in a post on the firm's blog,

Google has also rolled out an update for its Places app that means it can be used in 20 different languages and, earlier this month, overhauled the Google Mobile app, giving it a new name – Google Search – and a revised use interface.

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