Here’s a quick tip for those who collect business cards from events. And a neat idea from a networking event I was at this week.

Firstly, are you on LinkedIn? If not, get an account set up for both yourself and your business. (You will be reminded again at the end of the article!)

LinkedIn is a must for any person serious about doing business, whatever sector you are in, and it is rare these days to not be able to find a business associate on that network.

During conferences and networking events, you will undoubtedly be handed business cards for future contacts. On your return from such events, take 5 minutes to sit down, with those business cards, and look up those contacts on LinkedIn. And connect.

Personalise the message to that person and remind them of your conversation, any action points agreed (eg please send me your price list), and where you met. It is much easier to do this straight after an event than months later. And it will help to begin to build a potentially productive relationship with that person, quickly and easily.

The second idea is courtesy of someone who is trying to save the planet by limiting the number of printed cards and who had had the bright idea of putting a QR code on the back of the card for those of us with QR readers on our Smartphones.

I am using Scan on the iPhone which worked perfectly, simply by pointing the camera at the QR code. The details are saved to my phone; however, I have not discovered (yet) how to easily add these to my address book….but at least I have them accessible.

This is the QR code for this blog

Simply point a smartphone running a QR scanner at this and you can see what happens!

And try this:

So, check out QR codes for your business cards, which makes them look far more funky than adding URLs for every social network you are on, as well as your three different telephone numbers, email, addresses, websites etc. And, set up your LinkedIn account.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology