UK-based internet brands could benefit from directing their marketing strategies towards people living in Germany, as new research has indicated that those from the country are more interested in making purchases from British stores.
According to Deutsche Card Services’ E-Commerce Report 2009, which is based on real-life transactions rather than surveys, German consumers are carrying out one in ten shopping actions in UK outlets.
The report also revealed some gender differences among German customers, including the fact that women’s purchases cost between 10 (£9) and 500, while men spread the cost more evenly.
Furthermore, those involved in online marketing services might consider the timings of some of their advertising strategies, as it appeared that the majority of German shoppers conduct their transactions between 08:00 and 18:00 local time.
Last month, Chris Sanderson of The Future Laboratory suggested that companies consider increasingly targeting women, as more and more are using the internet.
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