Outsourcing is a cheaper method of search engine optimisation (SEO), an expert has said.

Vascent’s David Felfoldi has advised that search engine marketing (SEM) firms can provide better value for money than paying for out-sourcing in-house.

An in-house professional could cost up to $85,000 (£42,729) per year, he said, with companies also having to fund the costs of hiring, benefits, equipment and ongoing training.

Companies are advised to take the time to research the available options and perform a cost-benefit analysis based on their business before engaging in an SEM campaign.

"Most SEM firms charge between $20,000 and $60,000 for a year-long campaign depending on your needs," Mr Felfordi claimed, with the possibility of terminating the agreement in the short-term if it is not successful.

"Bottom-line: Time is money and most SEM firms can do in a matter of days what might take an individual weeks to do," he added.

Meanwhile, US-based Medium Blue has recently been named as the number one SEO company in the world by PromotionWorld, an industry based news website.

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