Google has launched a new performance measuring system for its online marketing offering AdSense.
The search engine marketing giant’s new Placement Performance report allows advertisers to see on exactly which sites their ads are displayed.
Google claims to have devised the new system to provide advertisers with greater control and increased transparency when it comes to placing ads on AdSense.
Other data that are provided by the Placement Performance reports include aggregated metrics and site-by-site measurements such as information relating to domain, URL, impression, conversion and cost.
With this information at their disposal, Google believes advertisers will be better equipped to target their ad campaigns contextually and optimise their campaigns.
The new product is available in the US now and will be rolled out across the rest of the world in the forthcoming weeks.
The news comes a week after Google announced that it will be making its AdWords available via the Salesforce Group Edition CRM software.