Achieving a breadth of coverage (BOC) on a website can help to boost page rankings, but without "powerful" content, such a strategy will flounder, one analyst has claimed.
Writing on Search Engine Watch, John Lynch said that BOC is judged by the number of pages within a domain that are thematically or semantically relevant, with more credible pages lending more authority to a site, which in turn increases the likelihood of ranking for competitive search terms.
Users of website marketing services looking to organically boost the profile of their portal can take a number of steps to enhance BOC, such as creating a logical hierarchy for keywords, improving internal linking and avoiding creating separate domains for each product or service they offer.
However, such exercises are "relatively moot" if pages are filled with poor quality content, Mr Lynch said.
Instead, pages need keyword-rich headlines, links to other relevant subjects and logical layouts with headers and bullet points.
"Whenever you create content for a targeted keyword, focus on dwarfing your competitor in quality, depth and scope," he said.
Josh Dreller of Search Engine Land recently said that Google offers a tool for generating keyword ideas that uses actual queries entered into its search engine.
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