2011 has been a busy year for Google, with much fanfare and hype surrounding Google+, its first venture into social networking.

Having gained 10 million users since its official launch back in September, Google+ has recently seen the introduction of ‘brand pages’ – designed to aid businesses with their social media marketing campaigns and advertising.

Ron Schott, writing for Search Engine Watch, has created a short guide, detailing a number of tips that marketers should note when preparing their Google+ brand page.

Here are just a few of those tips in a summarised form:

Set-up your own Google+ account: Get involved. There are a huge number of marketing professionals who write and talk about social media until they’re blue in the face -  without actively using it.

Taking the time to learn about the Google+ community and each of its various features will be of more benefit to your brand page than simply reading about it.

Community research – do it!: You’re sure to have a number of ‘key brand influencers’, so check to see if they operate a presence on Google+, and learn from the way that they use the site.

If your key influencers aren’t there, it’s likely that your target audience or demographic won’t be there either.

News brought to you by ClickThrough – a best practice Internet Marketing Agency.

Tags: Google, Ron Schott, Search Engine Watch, Social Media