Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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How To Integrate Your Marketing Communications in 2017

Integrating your marketing communications activities in 2017 Given the increase in importance of digital marketing activities to reach and influence our audiences, we have naturally seen the creation of new roles in businesses to manage them because of the specialist skills needed. You can’t manage or control search marketing or marketing automation if you don’t…

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PPC News Roundup: Google Announces Ad Extension Updates

Rachel Poole and Sarah Kemp detail the latest in paid search industry news including Google AdWords’ latest update to ad extensions, an update to Facebook’s dynamic ads, and the introduction of mid-roll ads to video sharing platforms. Google AdWords Announces Extension Updates In January 2017, Google announced updates to two types of AdWords extensions: location…

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SEO News Roundup: Interstitial Ad Penalty Arrives

Tom Williams runs through this week’s SEO news, including new mobile penalties, confirmation Google is still sending out manual actions post-Penguin, and more. Intrusive Interstitials Penalty Rolls Out Having released a statement forewarning its arrival back in August 2016, Google confirmed the roll out of the intrusive interstitials penalty on 10 January. The penalty is designed…

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ClickThrough and Gtech Raise Funds for Shelter at Christmas

ClickThrough Marketing and client Gtech joined forces before Christmas to raise funds for Shelter, the homeless charity. ClickThrough’s web production manager Neil Paterson had been working on the online checkout facility for the new AirRam Mk2. As part of his collaboration with long-time client Gtech, the company decided to send Neil an AirRam Mk2 so…

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SEO News Roundup: Google Confirms It Does Not Manually Control Traffic Patterns

Tom Williams breaks down all the latest news from the world of SEO, including protocols on how to treat closely related product pages, changes to recipes in the SERPs and more. Traffic Patterns Not Manually Controlled by Google Google has confirmed in a recent Google Webmasters Office Hours that it does not have any manual…

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How to Use AMP for WordPress to Improve Website Performance, User Experience & Rankings

Want to know how accelerated mobile pages could help improve your website performance? Matt Hitches, UX designer-developer, provides a breakdown on what AMPs are all about, how they can improve click-through rate, and the benefits of AMP analytics to WordPress site owners. Accelerated mobile pages were launched in October 2015 with the aim of providing…

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Which Digital Marketing Activities Should We Focus On In 2017?

Dr. Dave Chaffey considers what digital marketing tactics businesses should adopt for 2017, with content marketing once again proving a major focus for the year ahead. Digital marketing has given us many opportunities for communicating digitally with our audiences as this list of more than 100 marketing channels by consultant David Sealey shows. This presents the challenge…

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How To Manage Your Paid Search Strategy During a Website Migration

Jade Coleman and Zoe Bates take a look at how to integrate your site migration plan with your PPC account, including insight on using tracking codes, aligning your AdWords account to your new site, and when to pause and resume your paid search advertising campaigns.  This post is adapted from our FREE eBook: Best Practice…

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