Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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SEO News Roundup: Latest Google Test Sees Q&As in Local Results

Tom Williams brings you the latest search engine optimisation news, including Google’s latest Q&A test, removing your staging server from Google and Rand Fishkin’s thoughts about blog post length and publishing frequency. Latest Google Test Sees Q&As in Local Results Last month, Google appeared to be testing Q&A sections in its local results. Now, this has gone…

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Introducing ClickThrough’s Paid Search Account Manager – Jed Brookes-Lewis

Jed Brookes-Lewis joined ClickThrough in February 2017. We caught up with him to find out how he’s settled into his role, his take on agency life and his passion for refereeing American football. What does your role at ClickThrough involve? My role as a PPC account manager has two main facets. Firstly, and perhaps most…

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SEO News Roundup: Aligning Technical and Non-technical SEO

Tom Williams brings you the latest search engine optimisation news, including how to align technical and non-technical SEO with 5 top tips, the secrets behind modern-day SEO and paid links, plus quick wins for getting ‘cream of the crop’ organic traffic. Align Technical and Non-technical SEO with 5 Top Tips Technical and content. Both types of SEO…

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Introducing ClickThrough’s New Director of Client Strategy and Retention

We are pleased to announce that Zoe Bates has been promoted to Director of Client Strategy and Retention. Find out more about what her new role entails. Zoe has shown great leadership and taken responsibility to lead the growth of our Paid Search business offering and department, and has now been appointed as Director of…

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Black Friday 2017 – Quick Wins To Deploy In Your PPC Strategy Now

Make the most of this year’s Black Friday retail bonanza with a paid search campaign that is fully optimised to maximise your revenue opportunities. Ian Boyden offers his top tips for getting more from your Black Friday campaigns this year. Last year, Black Friday saw a total spend of £1.23bn on online retail sites, meaning a 12.2%…

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CRO News Roundup: Is Your Navigation Menu Harming Conversion Rates?

Richard Chapman rounds up the latest in CRO advice, including how navigation menus can influence your conversion rates, top tips for customer engagement and how to tackle cart abandonment. Is Your Navigation Menu Harming Conversion Rates? Navigation is crucial to your visitors’ on-site experience. While you can play around with CTAs, colour themes, image selections and…

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SEO News Roundup: New Update To Quality Rater Guidelines Revealed

Tom Williams brings you the latest search engine optimisation news, including updates to Google’s Quality Rater Guidelines, the new ‘save’ and bookmarking feature, plus how to write with markdown for better content and HTML.  New Update To Quality Rater Guidelines Revealed Following updates made in March and May of this year, Google has released yet another…

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PPC News Roundup: AdWords’ New Interactive Option With Call Bid Adjustments

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ recent call bid adjustment, Facebook’s ad ‘creep’ and the addition of vacation rentals to Hotel Search.  AdWords’ New Interactive Option With Call Bid Adjustments Google is releasing a brand new AdWords bid adjustment that is primarily focused on telephone calls, and will determine…

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