Internet Marketing Blog

Read the latest digital marketing insights from ClickThrough. We blog regularly on SEO, PPC, content marketing, web design and conversion optimisation.

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Kenshoo Wins With Exciting New Rollout To Support Amazon Marketing Services

There’s been some magic happening behind the scenes at Kenshoo. Now, our bid management platform has released its latest marketing solution and we can’t wait to share it. Kenshoo is proud to announce the launch of its newest product: “Kenshoo E-Commerce”. An end-to-end marketing solution built to optimise “product-driven campaigns” for Amazon Marketing Services, Kenshoo…

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Web Dev News Roundup: Magento Open Source Release

Zoe Adkins runs through this month’s Web Development news, including the notes for Magento’s Open Source, Firefox’s new multi-account containers extension and the post-eclipse Android Oreo release. Magento’s Open Source Release On 14th September 2017, Magento released “Open Source” (Magento 2.1.9) which seeks to improve and upgrade current Magento software. According to the Magento team, the…

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SEO News Roundup: Picking Google’s Brain – Using Click Data For Rankings

Tom Williams brings you the latest in search engine optimisation news, including Google Brain’s announcement in Canada, why boilerplate content isn’t toxic, and changes to Google’s Possum update. Picking Google’s Brain – Using Click Data For Rankings Last week at the Think Auto Google event, TRADER Corporation’s National Director Mike Kilinksi made a discovery. He tweeted:…

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ClickThrough’s Latest Webinar Win

Richard Chapman recently hosted our CRO webinar. We caught up with him to find out more about the next live session, as well as what got our audience talking.  Our award-nominated resident CRO expert, Richard Chapman, hosted a CRO webinar last Thursday covering conversion psychology and persuasion, and we’ve had some really positive feedback from our…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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Increase Transactions With An Optimised Checkout Experience

Richard Chapman details the fundamentals of optimising your checkout experience with CRO best practices, to ensure you provide smooth user experiences and ultimately increase transactions. Cart abandonment is something every e-commerce retailer knows and loathes. No matter how much traffic is driven to your e-commerce site, you won’t see a healthy ROI if your checkout…

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